Learn the art of persuading people through Monroe’s motivated sequence!

Monroe's Motivated Sequence

Monroe’s Motivated Sequence

People with strong influencing power are truly god’s favorite! If you are a motivational speaker or your work is to persuade people to buy your product, you must know how strong and powerful your command has to be established on the speaking and convincing ability. These skills are the root cause of your personality, how strong your speech is, well-researched content, strong communication skills are all the factors which help you to exceed in your respective careers. In case you are looking for techniques to excel in your career which requires strong perusing skills, this article is for you.



What is Monroe’s Motivated Sequence?

  • Alan H. Monroe, a Purdue University teacher, utilized the brain science of influence to build up a blueprint for making any kind of talks/speeches that will convey results and expounded on it in his book Monroe’s Principles of Speech.


  • It’s currently known as Monroe’s Motivated Sequence.


  • This is an all-around utilized and time-demonstrated strategy to sort out introductions for the greatest effect.


  • You can utilize it for an assortment of circumstances to make and organize the parts of any message.


  • Monroe’s Motivated Sequence is a 5-step technique which basically persuades the audience to take action. In easier terms, the art of influencing people to take action is known as Monroe’s Motivated Sequence.



5 Step Technique in Monroe’s Motivated Sequence


  1. GET ATTENTION OF THE AUDIENCE (the targeting audience)
  2. Establish the need for the audience
  3. Satisfy the required or generated need
  4. Visualize the consequences
  5. Call to Action


1. Get the attention of your audience

A good speaker is always the one who holds their audience together by grabbing their attention the whole time during the speech. Hence Grabbing the attention of your audience is the main step of Monroe’s Motivated Sequence. Aristotle suggests one way of doing this and that is by stating the credibility of the speaker. One can talk about the audience trusting them by pointing out their expertise in the niche or topic, talk about the USP (unique selling point) which is how you are different from others in the market. This helps you bring extra points in your pocket, hence establishing a strong bond of trust with the audience.

In a business-related climate where your crowds know your calling and field of mastery, make a point to unobtrusively allude to the way that you’ve explored the subject altogether. State something like:


While investigating the theme, I went over a typical issue among specialists…

  • The last step in grabbing the attention of your audience of Monroe’s Motivated Sequence is to ensure that your content is short and crisp so that they don’t doze off to sleep and don’t lose track of what you are saying.



2. Establish the need for the audience

The second step in Monroe’s Motivated Sequence is to persuade your crowd there’s an issue. This arrangement of proclamations must assistance the crowd understands that what’s going on right currently isn’t adequate – and necessities to change.


Use insights to back up your explanations.

  1. Discussion about the outcomes of keeping up business as usual and not creation changes.


  1. Show your crowd how the issue straightforwardly influences them.


Keep in mind, you’re not at the “I have an answer” stage yet. Here, you need to make the crowd awkward and anxious and prepared to do the “something” that you suggest.



3. Satisfy the required need in Monroe’s Motivated Sequence

 Satisfying the need generated is the third technique in Monroe’s Motivated Sequence. Present your answer. By what method will you tackle the issue that your crowd is presently prepared to address? This is the fundamental piece of your introduction. It will differ essentially, contingent upon your motivation. In this segment Examine current realities like:

  1. Expand and offer subtleties to ensure the crowd comprehends your position and arrangement.


  1. Obviously state what you need the crowd to do or accept.


  1. Sum up your data now and then as you talk.


  1. Use models, tributes, and measurements to demonstrate the viability of your answer.


  1. Plan counterarguments to foreseen protests.



4. Visualize the further consequences in Monroe’s Motivated Sequence

Depict what the circumstance will resemble if the crowd sits idle. The more sensible and point by point the vision, the better it will make the longing to do what you suggest. You will probably inspire the crowd to concur with you and receive comparative practices, perspectives, and convictions. Help them see what the outcomes could be on the off chance that they demonstrate how you need them to. Ensure your vision is conceivable and sensible.


You can utilize three techniques to enable the crowd to share your vision:


  • Positive technique – Describe what the circumstance will resemble if your thoughts are received. Accentuate the positive perspectives.


  • Negative strategy – Describe what the circumstance will resemble if your thoughts are dismissed. Zero in on the risks and challenges brought about by not acting.


  • Differentiation technique – Develop the negative picture first, and afterward uncover what could occur if your thoughts are acknowledged.



5. Call to Action in Monroe’s Motivated Sequence

Your last step in Monroe’s Motivated Sequence is to leave your crowd with explicit things that they can do to take care of the issue. You need them to make a move now.

Try not to overpower them with an excess of data or such a large number of desires, and make certain to give them choices to expand their feeling of responsibility for arrangement. This can be as straightforward as welcoming them to have a few rewards as you stroll around and answer questions. For complex issues, the activity step may be getting together again to audit plans.


Communication plays a big role in Monroe’s Motivated Sequence, so here are ways to improve your communication skills which in turn will improve Monroe’s Motivated Sequence.



How to Improve Verbal Communication to improve Monroe’s Motivated Sequence



  • While you are in the middle of a conversation, the utmost important point to keep in mind is that your message is clear and to the point.
  • Whatever you say should be clearly understood by the receiver. For example, if you are talking about an apple then the receiver should clearly get the message about an apple, not a banana.
  • Use simple language and be straightforward to avoid any kind of misunderstanding.
  • Your communication will be complete if whatever you say is the same interpreted by the receiver.




  • Sometimes the receiver does not understand what you are trying to convey through your message.
  • At the end of the conversation, ask the receiver if he/she has understood what you have said, and if not then you can repeat yourself.
  • If possible ask your receiver to repeat what you have said so that you can get a clear idea if they have exactly interpreted your message or not.
  • This will make your conversation much simpler and will avoid any sort of misunderstanding.




  • This is a very important point to be kept in mind while you are in the middle of any sort of conversation.
  • Making eye contact with your audience, or even the person you are speaking to show that you are attentive and confident.
  • This proves your credibility and shows that you care about your audience.
  • For example, you are in the middle of an interview and you are not maintaining eye contact with the interviewer, you are looking here and there.
  • This will give your interviewer the impression that you are not serious about things and take them very lightly.
  • And now reverse the scenario, you are maintaining constant eye contact, have a confident tone, and responding properly, your interviewer will get a pleasing response from your side and hence your chances of selection will be increased.




  • After eye contact, body language is the second most important factor.
  • Not just words but your body moments also portray a lot about your personality.
  • Rubbing your hands, trembling voice are all signs of nervousness.
  • You also have to notice the body language of the receiver, to understand if they have understood your message or not.
  • If they shake their head or not, thumbs up or not are some signs that will help you understand.
  • If you are talking and your audience is yawing or dozing off understand immediately that your audience is getting bored and try and improve automatically.




  • When you have completed what you have said, listen to your receiver patiently.
  • Do not hurry! Do not think about what to say next, concentrate on what your receiver has to say.
  • Try and listen to your receiver without any kind of judgment or any pre-saved notions about your receiver.
  • Both proper speaking and listening skills are required.







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